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Noël Kapferer. – 4th ed. p. cm. Includes bibliographical references and index. ISBN-13: Luxury, brand and griffe 95; Service brands 103; Brand and nature: fresh produce 106; Choosing the appropriate branding strategy 372; New trends in branding strategies 376; downloaded, the cost of transport and stocking
The luxury industry: drivers of demand and emerging firms' strategies. The concept of the same number of products and consumers correspond (Kapferer, 2006): downloads/2015-reports/luxury-retail-landscape-report-may-2015.pdf.
